We Are More Than a PR Agency
[our work]
Inspired partnerships create purpose-driven, proven result
We helped Warn Industries celebrate their 75th Anniversary with an exciting social media campaign giveaway. Read more about how we built the campaign and how it did!
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We provide strategic marketing and communications work for one of the world-leading manufacturers in truck and Jeep accessories. Click here to learn more about how we helped them transform their marketing automation to improve the customer experience.
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Our team provides comprehensive branding, communications and marketing work for a global leader in bulk material handling and control systems. Click here to learn how we leveraged a newly defined brand story into a 122% increase in monthly sales leads.
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When the need for concise information became paramount during the COVID-19 pandemic, we helped Union County put the human angle into crucial public health information. Click here to learn about three campaigns we developed in response.
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Our team supported Gaston County’s emergency communications through the thick of the COVID-19 emergency. Click here to learn how we helped them build an evergreen public education campaign for the pandemic and beyond.
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We worked with the Gaston County Communications and Economic Development teams to develop a new logo that highlighted their economic opportunities. Click here to learn about the Gaston County logo and the story behind the brand.
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We partnered with Newtown, a unique town in Connecticut, to create a multi-faceted, award-winning rebrand for the city. Click here to read more about the rebranding effort and how our team leverages patented branding processes to build community.
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Our team partnered with Elite Touch Cleaning to identify their audience and develop an annual communication plan to grow their customer base and nurture new leads with relevant content.
View moreOur PR Services
At HAVEN, we understand that effective Public Relations (PR) is essential for building and maintaining a positive image in today’s competitive market. Our comprehensive PR services are designed to help your brand stand out and make a lasting impression. We use our proven process, the Maven Method®, to help you clarify your message (internally and externally), make connections, and grow your brand. These services include, but aren’t limited to:
- Media Relations: We cultivate strong relationships with key media outlets, craft compelling press releases and media pitches, and secure our clients valuable media coverage in top-tier publications and platforms.
- Crisis Management: We work on proactive planning to handle potential crises, develop clear communication strategies to mitigate negative impacts, and guidance through difficult crisis situations.
- Event Planning and Management: We organize and manage events that align with your brand’s goals, ensuring seamless execution from start to finish while maximizing media exposure and audience engagement through strategic planning.
- Influencer Outreach: We identify and connect with influencers that resonate with your target audience, managing collaborations and partnerships to amplify your brand’s reach, and monitoring and analyzing the impact.
- Content Creation: We produce high-quality content that aligns with your brand’s message and values, developing engaging stories and articles for various media channels, and ensuring consistent and strategic communication across all platforms.
- Social Media PR: We leverage social media platforms to enhance your visibility, creating and managing social media campaigns that drive engagement, and monitoring and responding to online conversations about your brand.
Meet Our PR Mavens
Our expert community of mavens all have specific areas of expertise, and below you’ll find those with the skills needed to execute world-class PR strategies for your company.
We have decades’ worth of combined experience on show below, with everything from logo design to videography and PR covered to ensure you’ve got the best team for the job.
Jeni Bukolt
Branding Maven & Founder
Jeni is fueled by curiosity, creativity and comedy. If you’ve met her, you know she doesn’t take herself too seriously and loves to laugh, but she is also extremely passionate about her work. Jeni’s belief that everyone is better together is the foundation of HAVEN Creative and its success. As its founder and fearless leader, she operates as the creative visionary for the agency. Her passion for creativity and storytelling guides HAVEN’s clients through a process that connects the dots between brands and their communities to tell their unique story. Jeni will be the first to admit HAVEN is a team effort and puts the same passion for connecting people into making Mavens who love building community as much as she does. While she may be a Maven at community branding, she is still learning how to wrangle and raise her 2 rambunctious boys and keep a plant (seriously any plant) alive. Fortunately, her husband has the green thumb.
Jessica Blackshaw
Media Maven
Jessica has always been known for her big visions and entrepreneurial spirit…her goal was to become President of the World at age six. While President of the World isn’t her title, Jessica uses that same visionary drive to implement inbound marketing and paid media campaigns for HAVEN’s clients. Jessica prides herself on treating each client’s project and budget as if it is her own – you can often find her searching for discount codes and negotiating rates to take her client’s budget further. She is committed to learning and truly understanding each client’s brand and business goals to ensure success and deliver exceptional service to all of our clients.
Ian Redman
Strategy Maven
Ian is a natural problem solver and tinkerer whose experiences in community politics and nonprofit management give him a unique experience to create solutions for HAVEN clients’ marketing needs. His passion for finding innovative solutions stems from his endless curiosity and a willingness to dive head first into a new challenge. Growing up, this manifested in Ian disassembling a few small household appliances (Sorry, Mom). Thankfully, he now focuses that energy into helping the HAVEN Creative team deliver impactful products and compelling stories.
Gemma Pisano
Design Maven
Some may say she’s a real gem! Creating eye-catching and engaging content is what makes Gemma’s heart happy. Her passion lies in “making things look pretty” and finding innovative ways to reach client goals. Gemma is a graduate of UNC-Charlotte where she studied Marketing, Communications, and Women’s and Gender Studies. Gemma’s experience includes email marketing, social media, and design. In her free time, Gemma can be found listening to a true-crime podcast, going on an adventure with her dog Luna, or crafting a new letter to one of her many global pen pals!
We create connections to help you catapult to growth.
Why Would I Need a PR Strategy?
Crafting a solid PR strategy is your ticket to cutting through the noise and making a memorable splash. Whether you’re looking to boost your brand’s image, navigate a tricky crisis, or simply increase your visibility, a well-planned PR strategy ensures you communicate effectively and consistently.
It’s not just about getting noticed – it’s about getting noticed for the right reasons. With the right PR approach, you’ll foster genuine connections, manage your reputation, and engage your audience in a way that truly resonates. Let’s make your brand shine together!
Got questions? We have answers. Get in touch with one of our Mavens today, who will be able to talk you through our PR packages in depth.
How Our PR Campaign Process Works
Our PR campaign process includes all of the elements your team will need to help grow the brand and reach the customers that matter to you. This includes:
Step 1
An initial meeting to discuss your current situation, budgets, targets, and introduce all key project players to ensure we are all aligned.
Step 3
Next comes the fun part: taking in the brief and coming up with the best PR strategy for you and your company’s development.
Step 5
Last but by no means least, it’s time for us to reveal the results. Typically six months in, we report back on those key metrics to ensure the goals we set out in step two are staying on course.
Step 2
We conduct a full market audit, including surveys and interviews with key stakeholders, to learn all about your brand and what makes it unique. This will then inform our next steps.
Step 4
We don’t leave you hanging after the initial steps are done! Next we develop an ongoing plan of action, and provide ongoing training.
Our Mavens follow this tried-and-tested proprietary method for getting the best results for our client. Unlike a typical PR agency, we don’t just write a press release, send you some links, and walk away.
Learn more about us and what we do, or contact us below to learn more about our proprietary brand positioning process.
Awards/Accreditations
Our Results Speak For Themselves
Check out our range of case studies drawn from a wide variety of industries below.
We helped Warn Industries celebrate their 75th Anniversary with an exciting social media campaign giveaway. Read more about how we built the campaign and how it did!
View moreWe provide strategic marketing and communications work for one of the world-leading manufacturers in truck and Jeep accessories. Click here to learn more about how we helped them transform their marketing automation to improve the customer experience.
View moreOur team provides comprehensive branding, communications and marketing work for a global leader in bulk material handling and control systems. Click here to learn how we leveraged a newly defined brand story into a 122% increase in monthly sales leads.
View moreWhen the need for concise information became paramount during the COVID-19 pandemic, we helped Union County put the human angle into crucial public health information. Click here to learn about three campaigns we developed in response.
View moreOur team supported Gaston County’s emergency communications through the thick of the COVID-19 emergency. Click here to learn how we helped them build an evergreen public education campaign for the pandemic and beyond.
View moreWe worked with the Gaston County Communications and Economic Development teams to develop a new logo that highlighted their economic opportunities. Click here to learn about the Gaston County logo and the story behind the brand.
View moreWe partnered with Newtown, a unique town in Connecticut, to create a multi-faceted, award-winning rebrand for the city. Click here to read more about the rebranding effort and how our team leverages patented branding processes to build community.
View moreOur team partnered with Elite Touch Cleaning to identify their audience and develop an annual communication plan to grow their customer base and nurture new leads with relevant content.
View moreCheck Out Our Key Industries
Although we’re comfortable in pretty much every situation we’re put in, over the years we’ve developed specific skills and specialisms based around certain key industries.
Check them out below, along with industry-specific articles, testimonials, and case studies, and see where your company fits!
Our Public Relations FAQs
Public Relations (PR) is all about managing how information about your brand is communicated and perceived by the public. It involves crafting and sharing your story to build a positive image, establish trust, and maintain a strong reputation. PR isn’t just about press releases; it’s about engaging with your audience, handling crises with grace, and creating meaningful connections through media relations, events, social media, and more. In essence, PR is the art of making sure your brand’s voice is heard loud and clear, in all the right ways.
A PR agency is your brand’s best friend when it comes to building and maintaining a stellar reputation. They manage your public image through media relations, crafting press releases, and securing media coverage. They handle crisis management, ensuring your brand navigates challenges smoothly. PR agencies also plan and manage events, connect with influencers to expand your reach, and create engaging content for various platforms. In short, they ensure your brand’s story is told in the most compelling and positive way possible.
A PR campaign is a strategic effort to communicate a specific message to a targeted audience, aiming to achieve particular goals such as increasing brand awareness, managing reputation, or launching a new product. It involves a series of planned activities like media outreach, events, social media engagement, and content creation, all designed to generate positive publicity and foster strong relationships with the public. Essentially, it’s about telling your brand’s story in a way that captivates and resonates with your audience.
Creating a PR strategy starts with defining your goals, like boosting brand awareness or managing your reputation. Get to know your target audience and the media they consume. Develop a clear, compelling message that aligns with your brand values. Choose the right channels, such as media outlets, social platforms, and influencers. Plan specific activities, like press releases and social media campaigns. Finally, keep an eye on your results and tweak your strategy as needed. This approach ensures your PR efforts hit the mark and make your brand shine.
