We Are More Than a Brand Positioning Agency
[our work]
Inspired partnerships create purpose-driven, proven result
We helped Warn Industries celebrate their 75th Anniversary with an exciting social media campaign giveaway. Read more about how we built the campaign and how it did!
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We provide strategic marketing and communications work for one of the world-leading manufacturers in truck and Jeep accessories. Click here to learn more about how we helped them transform their marketing automation to improve the customer experience.
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Our team provides comprehensive branding, communications and marketing work for a global leader in bulk material handling and control systems. Click here to learn how we leveraged a newly defined brand story into a 122% increase in monthly sales leads.
View more
When the need for concise information became paramount during the COVID-19 pandemic, we helped Union County put the human angle into crucial public health information. Click here to learn about three campaigns we developed in response.
View more
Our team supported Gaston County’s emergency communications through the thick of the COVID-19 emergency. Click here to learn how we helped them build an evergreen public education campaign for the pandemic and beyond.
View more
We worked with the Gaston County Communications and Economic Development teams to develop a new logo that highlighted their economic opportunities. Click here to learn about the Gaston County logo and the story behind the brand.
View more
We partnered with Newtown, a unique town in Connecticut, to create a multi-faceted, award-winning rebrand for the city. Click here to read more about the rebranding effort and how our team leverages patented branding processes to build community.
View more
Our team partnered with Elite Touch Cleaning to identify their audience and develop an annual communication plan to grow their customer base and nurture new leads with relevant content.
View moreOur Brand Positioning Services
We help our clients connect on the first impression in a crowded market through a variety of creative brand positioning service offerings. We start by understanding what makes your organization unique and who your customers are. We use our proven process, the Maven Method®, to help you clarify your message (internally and externally), make connections, and grow your brand. These services include, but aren’t limited to:
- Naming: A brand’s name is critical in terms of forming a good first impression—more important than many give it credit for! Our agency has over a dozen years of experience, and our Mavens ensure that a name gets the attention it needs.
- Brand messaging: The words you use are your main medium for communicating with your customer base and target market, so it’s absolutely crucial to find the right ones. At HAVEN, our Mavens will work with you to help your company find its voice.
- Logo design: Think of any iconic brand, and its logo will most likely flash into your mind. The power of strong logo design doesn’t need any introduction, and our team of designers understands the importance of an impactful logo and knows what it takes to create one.
Interested in learning more about our full range of brand positioning services? Contact a Maven today to set up a consult!
Meet Our Brand Positioning Mavens
Our expert team of mavens all have specific areas of expertise, and below, you’ll find those with the skills needed to position your brand for the future.
Building a brand takes a full team, and ours has more than 12 years of agency experience in logo design, videography and public relations.
Jeni Bukolt
Branding Maven & Founder
Jeni is fueled by curiosity, creativity and comedy. If you’ve met her, you know she doesn’t take herself too seriously and loves to laugh, but she is also extremely passionate about her work. Jeni’s belief that everyone is better together is the foundation of HAVEN Creative and its success. As its founder and fearless leader, she operates as the creative visionary for the agency. Her passion for creativity and storytelling guides HAVEN’s clients through a process that connects the dots between brands and their communities to tell their unique story. Jeni will be the first to admit HAVEN is a team effort and puts the same passion for connecting people into making Mavens who love building community as much as she does. While she may be a Maven at community branding, she is still learning how to wrangle and raise her 2 rambunctious boys and keep a plant (seriously any plant) alive. Fortunately, her husband has the green thumb.
Jessica Blackshaw
Media Maven
Jessica has always been known for her big visions and entrepreneurial spirit…her goal was to become President of the World at age six. While President of the World isn’t her title, Jessica uses that same visionary drive to implement inbound marketing and paid media campaigns for HAVEN’s clients. Jessica prides herself on treating each client’s project and budget as if it is her own – you can often find her searching for discount codes and negotiating rates to take her client’s budget further. She is committed to learning and truly understanding each client’s brand and business goals to ensure success and deliver exceptional service to all of our clients.
Ian Redman
Strategy Maven
Ian is a natural problem solver and tinkerer whose experiences in community politics and nonprofit management give him a unique experience to create solutions for HAVEN clients’ marketing needs. His passion for finding innovative solutions stems from his endless curiosity and a willingness to dive head first into a new challenge. Growing up, this manifested in Ian disassembling a few small household appliances (Sorry, Mom). Thankfully, he now focuses that energy into helping the HAVEN Creative team deliver impactful products and compelling stories.
Gemma Pisano
Design Maven
Some may say she’s a real gem! Creating eye-catching and engaging content is what makes Gemma’s heart happy. Her passion lies in “making things look pretty” and finding innovative ways to reach client goals. Gemma is a graduate of UNC-Charlotte where she studied Marketing, Communications, and Women’s and Gender Studies. Gemma’s experience includes email marketing, social media, and design. In her free time, Gemma can be found listening to a true-crime podcast, going on an adventure with her dog Luna, or crafting a new letter to one of her many global pen pals!
We create connections to help you catapult to growth.
Why Would I Need a Brand Positioning Strategy?
Brands need to evolve, merge, or change over time, and this can be a real headache if no plan or brand positioning strategy is in place. Strong branding helps you preserve your organization’s unique value and reach growth goals for long-term success.
Other benefits of a strong brand positioning strategy include:
- Aligning your sales, marketing and operations team around one vision and narrative.
- Allowing your audience to better understand what you do and why it helps them.
- Ensuring your team is aligned and your messaging is more focused will save time, money and frustration down the line.
How Our Brand Positioning Process Works
Our brand positioning process includes all of the elements your team will need to create a successful brand (or rebrand). This includes:
Step 1
Hold an initial meeting to discuss your current situation, budgets, and targets and introduce all key project players to ensure we are all on the same page.
Step 3
Next comes the fun part: writing your story and building up the foundational elements of your brand book.
Step 5
Last but by no means least, it’s time for us to reveal the results. Typically, six months in, we report back on those key metrics to ensure the goals we set out in step two stay on course.
Step 2
We conduct a full market audit, including surveys and interviews with key stakeholders, to learn all about your brand and what makes it unique. This will then inform our next steps.
Step 4
We don’t leave you hanging after the initial steps are done! Next, we develop an ongoing plan of action and provide training to ensure that your project or brand launch goes off without a hitch.
Our Mavens follow this tried-and-tested proprietary method to get the best results for our clients. Unlike a typical creative marketing agency, we don’t just create a logo, drop the mic, and walk away.
Learn more about us and what we do, or contact us below to learn more about our proprietary brand positioning process.
Awards/Accreditations
Our Results Speak For Themselves
We helped Warn Industries celebrate their 75th Anniversary with an exciting social media campaign giveaway. Read more about how we built the campaign and how it did!
View moreWe provide strategic marketing and communications work for one of the world-leading manufacturers in truck and Jeep accessories. Click here to learn more about how we helped them transform their marketing automation to improve the customer experience.
View moreOur team provides comprehensive branding, communications and marketing work for a global leader in bulk material handling and control systems. Click here to learn how we leveraged a newly defined brand story into a 122% increase in monthly sales leads.
View moreWhen the need for concise information became paramount during the COVID-19 pandemic, we helped Union County put the human angle into crucial public health information. Click here to learn about three campaigns we developed in response.
View moreOur team supported Gaston County’s emergency communications through the thick of the COVID-19 emergency. Click here to learn how we helped them build an evergreen public education campaign for the pandemic and beyond.
View moreWe worked with the Gaston County Communications and Economic Development teams to develop a new logo that highlighted their economic opportunities. Click here to learn about the Gaston County logo and the story behind the brand.
View moreWe partnered with Newtown, a unique town in Connecticut, to create a multi-faceted, award-winning rebrand for the city. Click here to read more about the rebranding effort and how our team leverages patented branding processes to build community.
View moreOur team partnered with Elite Touch Cleaning to identify their audience and develop an annual communication plan to grow their customer base and nurture new leads with relevant content.
View moreCheck Out Our Key Industries
Although we’re comfortable in pretty much every situation we’re put in, over the years, we’ve developed specific skills and specializations based on certain key industries.
Check them out below, along with industry-specific articles, testimonials, and case studies, and see where your company fits!
Brand Positioning FAQs
Brand positioning is all about carving out a special spot for your brand in the hearts and minds of your target audience. It’s how you ensure people see your brand as unique and preferable to the competition. This involves understanding who your customers are, what makes your brand stand out, and clearly communicating your brand’s unique benefits and personality. Essentially, it’s about creating a memorable and favorable image of your brand that resonates with your audience and sets you apart from others in the market.
Brand positioning aims to create a unique and appealing identity that resonates with your target audience. It aims to establish a clear, memorable image of your brand in consumers’ minds, highlighting what makes it special and why they should choose it over competitors. By effectively positioning your brand, you can build strong customer loyalty, differentiate your brand in the marketplace, and ultimately drive preference and sales.
Brand positioning strategies are the methods used to create a distinct image and place for your brand in the minds of consumers. These strategies focus on emphasizing unique aspects of your brand that make it stand out from competitors. Some common brand positioning strategies include:
- Value-Based Positioning: Highlighting the value or benefits your brand offers, such as affordability, quality, or cost-effectiveness.
- Quality-Based Positioning: Emphasizing the superior quality or craftsmanship of your products or services.
- User-Based Positioning: Targeting a specific group of users or consumers and tailoring your brand to meet their needs and preferences.
- Competitor-Based Positioning: Differentiating your brand by comparing it directly to competitors, showcasing what makes it better or different.
- Benefit-Based Positioning: Focusing on the specific benefits or solutions your brand provides to customers.
- Emotion-Based Positioning: Creating an emotional connection with consumers by aligningyour brand with certain feelings, values, or lifestyles.
Brand positioning is super important because it helps your brand shine in a busy marketplace! By clearly defining what makes your brand unique and valuable, you create a strong, memorable image that sticks with consumers. This differentiation builds customer loyalty, making them more likely to choose your brand over others. Plus, effective brand positioning attracts your ideal customers, boosts sales, and fosters long-term growth. It ensures your brand is not just seen but also remembered and preferred.
Determining brand positioning is a fun mix of research, creativity, and a bit of strategic magic! First, you dive into understanding your target audience – what they love, need, and how they behave. Then, you check out the competition to see what they’re up to and spot opportunities to stand out. Next, you pinpoint your brand’s unique value – what makes you special and why people should choose you. Finally, you craft a catchy, compelling message that showcases this unique value and share it consistently across all your marketing channels. This helps your brand create a unique and irresistible identity that truly resonates with your audience!
