Super Bowl 2026 Commercials We’re In Love With

Written by Alexa McDonald

The Big Game 2026 was earlier this month. Let’s be honest—at HAVEN, the majority of our Mavens were watching for the commercials. With some brands producing AI slop and relying too heavily on celebrity endorsement (we’re looking at you, Dunkin’), the ads that used fresh creativity had us falling head over heels for their advertising genius.

Here are the ads that we loved the most and why they stayed with us:

1. Liquid Death: New Energy Drink

Liquid Death rolled out its new energy drink during the Big Game. The commercial features a “Doctor” speaking to the relatable pain point: most energy drinks have way too much caffeine. But they did it in a totally on-brand way, showing “heads exploding” to make their point, then listing the features of this new energy drink.

Why we love it: It works because it uses “The Jester” archetype to highlight a real product benefit. It’s memorable because it’s bold, on-brand and solves a pain point, introducing an alternative energy drink.

Watch it here: https://youtu.be/tEh050NGnVM?si=3dS8arK1ASwawFKM

2. Squarespace: “Unavailable” featuring Emma Stone

This commercial was dramatic, funny, and out-of-the-box. Emma Stone searches hopefully for “emmastone.com” on Squarespace, and breaking laptops each time she sees that the domain is unavailable. To push the campaign even further, emmastone.com is a real landing page with a direct message from Emma Stone, honing in on the message “Don’t be like Emma, get your domain today before it’s too late.”

Why we love it: Relatability is the ultimate hook. They zeroed in on a relatable pain point: trying to get a domain name that’s already taken, and turned it into a cinematic event. They used an Oscar-winning actress to give a simple concept a creative twist. Stellar!

See it here: https://youtu.be/NHuBiLk_A04?si=-qfDObNTuUQGHL1R

3. Bosch: “Justaguy” featuring Guy Fieri

Guy Fieri partnered with Bosch to play “Justaguy”—a version of himself that was clean-shaven and conservatively dressed. The ad shows how using Bosch tools transforms him back into his signature, spiky-haired persona.

Why we love it: This is a perfect “Hero” story. The commercial positions Bosch products as the catalyst that helps customers become their best, most badass selves. It also plays into novelty and humor, seeing an iconic figure like Guy Fieri completely transformed into a “regular” guy, making for a memorable spot.

Check it out: https://youtu.be/NIbs8I3WWlM?si=s3uT8sqJyXIoNZR3

4. Lay’s: “Last Harvest”

This emotional ad follows a father-daughter potato-farming team as they walk down “memory lane” for one last harvest together before the father retires. It ends with him handing the keys off to his daughter, and the message: “Real potatoes grown by generations of farmers across North America.”

Why we love it: This commercial had just the right amount of emotional connection to tug at your heartstrings while delivering a powerful brand message. It was a heartfelt look at the people behind the chips, building trust by showing the authentic, human side of a massive brand.

Watch: https://youtu.be/EBnLXlvrNng?si=od4BuONBtTN3IKZH

5. Pringles: “Pringleleo” featuring Sabrina Carpenter

Pop-star Sabrina Carpenter builds her soulmate, “Pringleleo,” out of Pringles after lamenting that she is tired of boys and wants a man. We witness their relationship unfold with humorous snippets of their blissful romance. It ends with Sabrina eating the remains of her “beau” after her fans crush him.

Why we love it: It’s chaotic, fun and totally on-brand for both Pringles and Carpenter. It appeals to a younger audience by not taking itself too seriously while keeping the product at the center of the story, featuring a highly popular celebrity with an infectious personality.

Watch it here: https://youtu.be/pEYkM3boSos

The Bottom Line

Great advertising isn’t accomplished with just a big budget or gimmicks; it’s about novel ideas that connect with a real audience. If this year’s commercials taught us anything, it’s that creativity and connection trump sloppy AI and forced relatability every time. Whether it’s through humor or heart, these brands showed how to get sh!t done.

Looking for branding, advertising or strategic communications support? Call HAVEN! We aren’t just fans of great work; we create great work that connects. Partner with us today.