Warn's 75th Anniversary

Challenge

Warn Industries, preparing to celebrate its 75th anniversary in 2023, was looking to engage its customer and fan audiences in a way that helped to bring awareness to the milestone and generate excitement for the future.

After working internally to develop a logo mark, marketing video and commemorative product, they realized they needed help building a social media campaign to promote the anniversary, marketing video and commemorative product giveaway. They had the substance but needed help creating a campaign identity and marketing plan and additional support to launch and manage the social media campaign– that’s when they approached our team.

Services

[develop + design]
  • Campaign Strategy
  • Brand Naming & Identity Creation
  • Content Strategy
  • Graphic Design
  • Website Design
[deploy]
  • Communication Plans
  • Hubspot Marketing Hub
  • Social Media Management
  • Campaign Dashboards & Reporting
  • Marketing Automation
warn 75th

Solution

Warn wanted to recognize its status as an industry leader in the automotive aftermarket industry while celebrating its rich history and building excitement for what’s coming next. Our team of branding mavens set out to play with campaign identities that showcased all of these aspects and created the “Unlock the Impossible” campaign. Below is an excerpt from the campaign description:

Before Warn, the impossible was untouchable. Off-roading was defined by what was and not what could be. We believe the word “cannot” is temporary and for 75 years, we set the standard and held the bar, turning impossible to the new norm. And we’re not done yet. The winches and off-roading gear of today are old news, and we’re already hard at work designing gear that will help unlock today’s “impossible.”

Once the campaign message was set, our design team worked to create a logo identity that told the story of Warn’s history of unlocking the impossible. To mirror a path, our design team created a logo symbol that connected a truck key to a mountain peak with a monoline design, signifying the winding path that Warn has blazed over 75 years. The text and other iconography were designed in line with the overall corporate brand identity. With messaging and graphics in hand, our digital team created a landing page, giveaway collection form and configured backend automation so Warn could collect giveaway entries and communicate with them effectively and quickly, all while adding them to the database of potential customers. 

 

Meanwhile, our social media mavens created copy & graphics that shared the story of “Unlock the Impossible” and promoted the giveaway dates, rules and entry form. Then our team scheduled the campaign posts and monitored the progress against the campaign goals established with the client.

Results

After the campaign launch, Warn received over 1,000 giveaway signups within the first 24 hours and received over 3,000 sign-ups within the first two weeks of the campaign. In addition to sign-ups, Warn expanded its contacts database by more than 3,300 people. 

On social media, Warn saw immediate success from the campaign and, within 14 days, had generated over 1,700 clicks on its Facebook posts about the campaign. On Instagram, the first two weeks saw more than 6,000 interactions. Across both platforms, the campaign posts were seen more than 350,000 times.

The campaign is ongoing but on track to meet or exceed its goals. You can visit warncontest.com to see the landing page for yourself, and contact HAVEN today if you need help telling your story through a marketing campaign.

Over550,000

Social Media Impressions

Over4,400

Form Submissions

Over3,300

New Contacts Added