Elite Touch Cleaning Services Case Study

Challenge

With a desire to target new prospects, Elite Touch Cleaning needed stronger brand clarity and a marketing communication strategy to drive new business and cultivate leads. Their sales team also needed an easy and effective way to track new business through the lead lifecycle from prospecting to final invoicing. 

We partnered with Elite Touch Cleaning to identify their audience and develop an annual communication plan to grow their customer base and nurture new leads with relevant content.

Services

[develop + design]
  • Positioning and Messaging 
  • Annual Content Marketing Plan 
  • Sales and Process Audit 
  • Copywriting & Website Design
[deploy]
  • Monthly Managed Marketing Services
  • Hubspot Marketing 
  • Hubspot Sales Hub

Solution

We hit the ground running with a communications charter workshop to determine their target personas and dig into their product offerings and industries.

Following the communications charter, our team managed a new website build from copywriting to graphic design and site mapping. While building the website, our team audited Elite’s current sales and marketing operations to streamline their systems with Hubspot Marketing and Sales Hub. Our team migrated their sales process from Salesforce to Hubspot for program continuity and were able to clean their client lists for a fresh start and accurate reporting. 

We documented their sales process through a series of meetings and set up custom deal stages in Hubspot, thus leading to better visibility for the sales team and President of Elite Touch. 

Once the website was launched and the sales process was polished, we deployed an annual marketing plan to push relevant content to the personas that were defined in the communications charter. Since launching the new website and lead nurture content, Elite Touch has seen an increase in both appointments and lead engagement.

“Quote Pending”

Source
Title, Association

Results

With our help, Elite Touch Cleaning Services has a reinvigorated website, clean customer database, well-defined sales pipelines and defined marketing channels which will help them nurture leads and close sales. Their sales team is set up for success to be able to track deals more accurately and create clear forecasts moving forward. 

The new HubSpot sales process allows transparency between President and sales team, increasing accountability and communication internally.

2

Pipelines to Track Customer Deals with Automated Workflows

1

New Website with Hubspot Integrated Forms

1

Clean Database with Industry and Contact Type Tags for Improved Marketing Email Engagement