Memorable Marketing Moments: The Top 5 Creative Commercials of the 2023 Super Bowl

The Super Bowl is the holy grail of advertising. It’s a chance for brands to showcase their creativity and key messaging to a global audience. Memorable commercials can leave a lasting impression, becoming ingrained in popular culture for years to come (remember Budweiser’s “Wassup?”). Campaigns need thoughtful messaging, strategic branding, and compelling storytelling to succeed. Many of this year’s Super Bowl commercials delivered on all fronts. We’ve rounded up the top five most creative and memorable ads for your enjoyment.

Top 5 Creative 2023 Super Bowl Ads

  1. Jeep’s “Electric Boogie”: Jeep hit the jackpot with this commercial, highlighting their latest line of electric vehicles. The entertaining mix of simulated off-road scenarios included a dancing ostrich (Opal, was that you?) which automatically won us over. This campaign showed Jeep’s commitment to sustainability while highlighting its adventurous brand image. 
  2. Dunkin’ Featuring Ben Affleck and Jennifer Lopez: This campaign leveraged the star power of Ben Affleck and Jennifer Lopez to showcase Dunkin’s relatable and fun brand personality. The playful back and forth between the celebrity couple was clever. We appreciated the nod to Dunkin’s core product when J.Lo demanded a glazed donut. (Now we want a donut)
  3. Pepsi Zero with Ben Stiller and Steve Martin: This commercial was a comedic masterpiece with Ben Stiller and Steve Martin selling the idea that Pepsi Zero’s new taste will change your life. The two engage in a witty back-and-forth, questioning each other’s acting abilities and authenticity in selling the soda. Put Steve Martin in your ad, and you have us sold; he gets us!  
  4. Rakuten with Alicia Silverstone and Elisa Donovan: This commercial was a nostalgic trip, as Alicia Silverstone reprised her role as Cher Horowitz and Elisa Donovan brought back Amber from Clueless. The commercial showcased the shopping platform while capitalizing on the popularity of the 1995 film. The reimagined yellow plaid outfit was clever and highlighted Rakuten’s fashion credentials.
  5. T-Mobile with John Travolta, Donald Faison, and Zach Braff: This commercial was a further nod to nostalgia, as John Travolta, Donald Faison, and Zach Braff sang about T-Mobile’s internet services to the tune of “Summer Nights” from Grease. How could you resist singing along to such a catchy beat? 

Honorable Mentions:

Planter’s “The Roast of Mr. Peanut” & Mars Candies’ “Ma & Ya” ads/ We love a good pun and some silly, snarky fun. These snack ads hit the spot! 

Did you spot all of the QR codes this year? The Super Bowl is an excellent opportunity to understand messaging trends and tactics used by the world’s largest brands.

We hope you enjoyed this round-up of our favorite Super Bowl Commercials, but please note that we are not affiliated with any of the ads mentioned here. Are you interested in creating successful marketing campaigns for your brand? Reach out to a maven today.