Summer events are right around the corner, and most communities are preparing for them in early Spring, if not earlier. If your community’s events have had the same logo design for several years, it might be time to consider rebranding them this year. In this episode of the Maven Minute, we dive into the reasons you should rebrand your community event logos.
Cohesive Look + Feel
It’s crucial for your town event logos to have a cohesive look and feel. What overall brand aesthetic do you want your logos to communicate? Is it modern farmhouse, urban minimalist, or rustic and refined? If your community event logos don’t communicate any cohesive design style, it might be time to rebrand them.
Community Brand Recognition
The biggest reason you need to have a cohesive look and feel is for brand recognition. When people see a certain logo style or color story, you want them to think of your community. An outdated logo won’t jog anyone’s memory, but a new logo design will keep your town at the forefront of people’s minds.
Boosting Tourism & Development
With brand recognition, tourism in your community thrives. When you have strong branding that resonates with the public, visitors will plan their weekends around what’s happening in your town with minimal effort on your part. This buzz also generates interest from local developers, who can boost the economic development in your community, creating a positive feedback loop for even more tourism and town engagement.
Okay, we know what you’re thinking: “All of this from some logo redesigns? No way.”
But a strong community brand can reap some serious rewards, and event logo redesigns are a great place to start. Check out our Maven Minute episode on community event logos for more insight.