In 2015, the Town of Waxhaw hired Haven Creative to rebrand the town with a new color story, brand story, brand pillars, and logo designs. This included redesigning the town seal and major event logos to reflect the new brand standards. Below are the logos before and after the rebrand, and they prove how impactful updated brand standards can be on the overall look and feel of a community!
The redesigned Town Seal incorporates the Waxhaw logo, the iconic walkover bridge and train, the feather (used in the Parks and Recreation logo and the brand colors. These elements serve to represent and reinforce the brand themes of heritage, activities, well-being as well as the Town values Accountability, Innovation, Integrity, Professionalism, Respect, Stewardship, Teamwork. The sketched icons were submitted by local artists and serve to represent the art culture in Waxhaw.
Jammin’ By the Tracks
Jammin’ By the Tracks is Waxhaw’s summer concert series that runs from May through September every year. The new logo incorporates guitar iconography from the original logo while adding the new branded color story and fonts to achieve the rustic refined aesthetic.
Grill’n & Chill’n BBQ Cook-Off
The annual Kansas City-style BBQ Cook-Off takes place Saturday afternoon during the Autumn Treasures festival. The competition was symbolized by the cooking pig in previous years, and a fun take on the pig came through in the new logo design. The new logo was made to compliment the Autumn Treasures in promotional materials.
Held in the Springtime, Waxhaw’s annual Kaleidoscope Festival is a celebration of art and culture in the heart of downtown Waxhaw. This logo is unique because it was updated in 2019 to reflect a new direction for the festival, incorporating culinary, musical, and fine art symbolism, while still adhering to the brand standards.
Event logos represent the overall look and feel of the event and the community that’s hosting it. Keep in mind your community’s brand themes, colors, and story when making an event logo. They should come together to create an impactful logo that brings people together for a successful event.
If you are looking to design an event logo, or to put together the brand standards for your community, schedule a free 20-minute consultation with us today. Learn more about our services at https://havencreativeagency.com/what-we-do/.