Over the course of a day, you subconsciously look at hundreds of event logos. From businesses you drive by on your commute, to the logo printed on your morning coffee, to the icon on your computer, you probably see some logos so often that you don’t even notice them anymore. At some point, you might even find yourself designing a logo for an event in your community.
In this article, we’re highlighting community event logos that caught our eye and forced us to look just a little bit longer than the rest. From the Great American Beer Fest in Colorado, to Food Truck Friday in Matthews, North Carolina, we’re going on a virtual road trip to see some of our favorite community event logos to date.
Riverbend Festival – Chattanooga, TN
Attracting 350,000+ attendees over eight days, the Riverbend Festival features dozens of musical artists playing on the shores of the Tennessee River in Chattanooga. Despite high-profile contemporary artists such as Flo Rida, Macklemore, and Weezer gracing the main stages, the logo features a retro music festival feel. From the rounded typography to the starry iconography, the logo alludes to the origin of mainstream music festivals in the 60s and 70s, an atmosphere of togetherness and camaraderie that can still be felt today.
Matthews Food Truck Fridays – Matthews, NC
In 2018, Haven Creative redesigned a handful of event logos for the Town of Matthews’ most well-attended events. Among them was Matthews’ Food Truck Fridays, a summer event series in the town that attracts more than 20,000 visitors every year from around the Greater Charlotte area. The logo redesign highlights the town’s new color story from Haven Creative’s rebrand, along with the iconic red brick texture that can be found all throughout the town.
Great American Beer Festival – Denver, CO
Craft beer is a booming industry across the U.S. It has also been a way for communities to gather and bond over a shared appreciation for the craft. Every September, Denver, Colorado hosts 60,000 attendees for the Great American Beer Festival. The logo has three golden stripes, a possible nod to the Colorado state flag, and an all-American star to top it off. As a whole, the logo resembles a pint glass bubbling over with cold brew. The logo is charming enough as a still image, but you need to check out the CSS animation on the event’s website of bubbles rising from the top of the logo.
That concludes our tour of cool community event logos for now! Haven Creative is focused on creating beautifully event branding logos for communities across the U.S, and we love the inspiration wherever we can find it. To learn more about our marketing services, click here.