Why YOU Need a BHAG For Your Organization

We firmly believe everyone needs a BHAG. We have one. President John F. Kennedy had one. Microsoft had one. BHAGs have led to some of the biggest successes in American history. Our BHAG is to impact one million lives through communication and branding efforts. When we first decided this was our BHAG, it seemed impossible. Just two years later, we’ve impacted almost 300,000 lives… and …