The Japanese word for “crisis” is 危機 (“Kiki”). The first character (危) means “dangerous” while the second (機) means “opportunity”. That is what a crisis is after all. It is dangerous and scary, but it also represents an opportunity; it’s a chance for change and new beginnings. To communicate effectively in times of uncertainty, it’s important to have a plan. …
Take a second to think about your community brand. What comes to mind when you imagine it? Maybe the logo or a community sign. You already know that we’ve got a lot more to say than that, so we’re going to answer the top five community branding questions. Every community already has a brand; it’s based on the perception that …
If you want to create a brand for your community, but you don’t know where to begin, you’re in the right place! At Haven Creative, our primary expertise is in developing community brand platforms as brand marketing agency. Let’s start by defining what a brand is and is not. A brand is more than a logo or a tagline. It’s …
Welcome to the world of digital marketing! In order to stay relevant, not only do you create visual posts for multiple social media platforms, you also curate blog content, and the best part – everything you put out into the world must be quality, consistent, and original. While this may seem daunting, there are multiple user-friendly apps and shortcuts to …
Measuring brand awareness is like trying to bottle up perception and measure the volume. It’s extremely difficult. However, there are ways to effectively measure brand awareness if you know where to look. As a brand marketing agency, we are giving a list of metrics and tools we use at Haven Creative to measure brand awareness for our clients. SURVEYS + …
Congratulations to the Town of Waxhaw for winning Best Suburb in Charlotte! For over 20 years, Charlotte magazine has dedicated its May issue to the BEST of the BEST in Charlotte, BOB for short. The Best of the Best recognizes the city’s finest in food and drink, entertainment, shopping, arts and culture, and more. After the list is published, the magazine hosts an event to celebrate …
Community branding has become the new economic development. Greater than the value of financial incentives, giving your city/town/community a brand that represents it’s values and beliefs will ultimately attract others to it. Community branding defines neighborhoods, revitalizes districts, packs restaurants, and creates an economic buzz. A community must give it’s businesses the support they need beyond grand opening day. What …