The Japanese word for “crisis” is 危機 (“Kiki”). The first character (危) means “dangerous” while the second (機) means “opportunity”. That is what a crisis is after all. It is dangerous and scary, but it also represents an opportunity; it’s a chance for change and new beginnings. To communicate effectively in times of uncertainty, it’s important to have a plan. …
You’re posting consistent news on social media, tracking metrics and engaging with residents online, and yet you still hear the same feedback: “We’re not communicating enough!” It can be frustrating when you’re already pressed for time and are being asked to put even more content out to your community. We feel you, and we’re here to help with your local …
Welcome to the world of digital marketing! In order to stay relevant, not only do you create visual posts for multiple social media platforms, you also curate blog content, and the best part – everything you put out into the world must be quality, consistent, and original. While this may seem daunting, there are multiple user-friendly apps and shortcuts to …
Congratulations to the Town of Waxhaw for winning Best Suburb in Charlotte! For over 20 years, Charlotte magazine has dedicated its May issue to the BEST of the BEST in Charlotte, BOB for short. The Best of the Best recognizes the city’s finest in food and drink, entertainment, shopping, arts and culture, and more. After the list is published, the magazine hosts an event to celebrate …