Teamwork

How Can I Stay on Brand During COVID-19?

The Japanese word for “crisis” is 危機 (“Kiki”). The first character (危) means “dangerous” while the second (機) means “opportunity”. That is what a crisis is after all. It is dangerous and scary, but it also represents an opportunity; it’s a chance for change and new beginnings. To communicate effectively in times of uncertainty,  it’s important to have a plan. …