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TOWN OF MATTHEWS

Branding, Event Logo Design, Promotional Materials

Matthews is located on the southeast side of Mecklenburg County between Charlotte and Monroe. Matthews' population has grown to over 30,000 citizens. Keeping pace with development in the area, Matthews's city limits now encompass 17 square miles.

Haven Creative partnered with the Town of Matthews to provide a brand storyboard which included a revamped color story, event logos, and font guide. The rebranding also included newly designed event logos for three of the town's major recurring community events: Food Truck Fridays, Pawsitively Matthews, and Beach Fest. Supporting social media and print materials were also included to create a cohesive look for the event marketing campaigns.

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