Fun fact: We have exactly eight dots in our Haven Creative logo for a reason. They represent the “8 to Great Maven Method®“, our proprietary process for building brands and helping our customers “connect the dots” in their organization… like how the eight dots in our logo complete the solid semicircle around our name. We’ve really thought this through!
By utilizing the 8 to Great Maven Method®, our customers have been able to:
- Build trust among their community
- Preserve and protect their community identity amidst rapid expansion
- Develop appropriate consumer messaging and sales strategy to reach their ideal demographics
- Build team culture within their organization
So, how do we do it?
Unlike a typical creative marketing agency, we don’t just create a logo, drop the mic, and walk away. Our process includes all of the elements your team will need to create a successful brand (or rebrand). Our brand books establish clear messaging, identity development, colors, fonts, interior design and more. Once we finish those, then we drop the mic and walk away. Just kidding! As a brand marketing agency, we’re by your side through the brand launch and beyond.
Here’s the Breakdown
Each individual step in the Maven Method® process serves a specific purpose. Below, we’ve broken down each step. If we are submitting an RFP for a community branding project, steps one through three are covered in that RFP and recapped in a kick-off meeting before step four. Otherwise, there are no funky exceptions to the steps below.
Step 1: DESIGNATE THE TEAM
Who should be involved in your rebrand process? This crucial first team includes a kick-off meeting where all the key project players are introduced and expectations are set. In this kick-off meeting, we also complete steps two and three.
Step 2: DESIGN THE DREAM
We’re all about KPIs (Key Performance Indicators). They help us measure the success of the rebrand project as a whole when it’s all said and done. In this step, we set goals and intentions for your branding.
Step 3: DECIDE THE DOLLAR
This one’s all about the money, honey. Depending on the goals, we help you determine the ideal budget to reach your goals. Know this, Haven Creative was founded by a scrappy entrepreneur who doesn’t like wasting money, so we treat your budget as if it were our own. We will do our best to ensure you don’t spend money on things you don’t need to build a successful marketing plan.
Step 4: MONITOR THE MARKET
We conduct a market audit including surveys and interviews with key stakeholders to discover what makes your brand unique. This creates buy-in from key stakeholders and informs a lot of the creative elements.
Step 5: DEFINE THE DIFFERENCE
Once we have identified the unique attributes, we write the story and begin the foundational elements of building the brand book.
Step 6: INVENT THE IDENTITY
This is where the fun begins! It’s no secret that we love to create, it’s in our name! This stage is where we combine the story with visual elements to bring the brand to life.
Step 7: SHARE THE STORY
This is the stage where most creative agencies leave you hanging, but not the Mavens! We develop a plan of action and provide training to ensure your brand launch goes off without a hitch.
Step 8: REPORT THE RESULTS
Remember those KPIs we created in stage two? Now is their time to shine! Six months after the brand launch and rollout, we report back on those key metrics to ensure the goals we set out in step two are staying on course.
The Maven Method® is just one of the many processes at the Haven that we utilize and refine to create amazing community branding efforts for our clients. If you have any questions about our 8 to Great Maven Method®, please contact us here!