You’re posting consistent news on social media, tracking metrics and engaging with residents online, and yet you still hear the same feedback: “We’re not communicating enough!” It can be frustrating when you’re already pressed for time and are being asked to put even more content out to your community. We feel you, and we’re here to help with your local government communications! Below are some quick and easy content pieces you can put together to change up your communications strategy while keeping time spent to a minimum.
Monthly One-page Newsletter
It can be daunting and time-consuming to put together a 4+ page newsletter every single month, but even one digital page can do the trick! Include a list of dates, times, and locations for upcoming community events, construction and traffic notices, dates and times of Board or Council meetings, and perhaps a short feel-good story about a resident or staff member in the community. Voilà, you have a shareable piece of content that contains tons of information at a glance.
Monthly Social Media Recaps
If you’re closely monitoring the comments on your social media pages, you’re likely seeing a pattern of consistently asked questions on a monthly basis. While it’s best practice to respond to comments directly to be sure people see them, you can also create one dedicated post each month that answers the most frequently asked questions on social media. Usually if one person has a question, lots of people have the same one, so this can help clarify certain topics or needs for the entire community at one time, saving you time in the long run.
FAQs from Department Heads
Speaking of frequently asked questions, odds are your community’s staff is also receiving a slew of questions they’re having a hard time responding to consistently. Every month, reach out to a different department head and ask them what questions the community has about their projects or services. Compile them into a post, and have the department head or a staff member on their team write the answers. This does two things. First, it puts some of the content creation in the hands of department heads, saving you some time. Second, it introduces staff members to the community, which helps to build trust. As a bonus, you could add a photo of the staff member to the post to help put their name to a face. Photos of people also tend to receive high engagement across all platforms.
Fast Facts are one of our favorite types of content to create at the Haven. Simply grab 3-4 numerical statistics for the month surrounding a theme. For example, if our theme is “Parks and Recreation,” our stats might be the number of staff members in the department, the number of parks and fields in the community, total staff hours it takes to pull off a major community event, or total number of attendees for our biggest event. This helps to communicate the overall impact of certain departments or projects in the community, and it takes less than 30 minutes to put together! Easy peasy!
We hope some of these short content pieces will help get you started with switching up your local government communications strategy when you’re pressed for time. However, if you have your heart set on that 4+ page newsletter, we can certainly help you out! Haven Creative produces monthly digital newsletters for communities that save staff time while improving communication and building trust among communities. If you’d like to receive more information about this service, please contact us here!