Rowell’s

Rowell’s was facing a major shift in their family-owned business, as one generation got ready to retire and the next generation stepped up to lead the company. They sought to preserve what made Rowell’s a well-loved company for more than three decades, but wanted to shift the brand and their marketing towards a new market. Simply, they wanted to shift into the next gear but lacked the time and experience to do so. 

• Brand Positioning
• Content Marketing
• Social Media Management
• Graphic Design
• Website Optimization and SEO

We partnered with Rowell’s to provide clarity and a unified vision, beginning with a complete brand strategy audit. This foundational work defined their brand story, positioning and tone of voice.

With this new strategy, we deployed a multi-channel program focused on building awareness and engagement:

• Launched and managed a comprehensive 40th-Anniversary campaign, including event promotion, content creation and creative design.
• Established a consistent communications strategy with branded templates for social media and email marketing.
• Overhauled key website pages, including updating the "About Us" page, adding a blog and implementing SEO to improve visibility.‍
• Managed the brand’s first-ever product giveaway to grow their email list and engage their social media audience.

By implementing a data-driven, strategic approach, we provided Rowell's with clear visibility in their marketing and helped them move from a Level 1 to a Level 2 in brand maturity.

Measurable gains include:

• Increased website engagement by 4% Year-To-Date and grew organic search traffic.
• Established a successful email marketing program with a 42.7% average open rate and 2% click rate.
• Grew their total social media audience by an average of 5.6%.
• ‍Successfully launched the 40th-Anniversary campaign, which became some of the brand's best-performing content month-over-month.