Case Studies
Heavy Equipment

Merlo America

We partnered with Merlo America to define and execute a strategic roadmap using our proven Maven Method®, which focuses on Develop, Design and Deploy phases.

Challenge

Merlo America faced significant challenges following an 18-month dormancy. The company needed to reestablish operations, combat negative perceptions among dealer networks, and rapidly improve its market share, which stood at just 1% in the U.S. Additionally, Merlo America sought to differentiate itself within the agricultural, construction and rental sectors while rebuilding trust with dealers and attracting new customers.

Services
  • Public Relations
  • Media Management
  • Brand Positioning
  • Tradeshow Management
  • Graphic Design
  • Content Marketing
Solution

We partnered with Merlo America to define and execute a strategic roadmap using our proven Maven Method®, which focuses on Develop, Design and Deploy phases.

Develop: Conducted a comprehensive Strategy Session to understand Merlo America’s challenges, opportunities and target audiences. Performed competitor research to identify gaps and differentiators, building a foundation for positioning Merlo as a leader in its market.

Design: Leveraged findings from the Develop phase to craft messaging, visuals and strategies tailored to rebuild dealer trust and resonate with agriculture, construction and rental customers.

Deploy: Provided actionable recommendations and communication strategies to position Merlo America for long-term growth. These included steps to enhance brand awareness, reestablish dealer relationships and effectively engage key customer segments.

Results

Improved Dealer Perception: Developed Brand Messaging and conducted sales training, which has improved communications between Merlo sales representatives and dealers. Developed dealer web page, video and tradeshow marketing, leading to 200 new contacts since launch.

‍Increased Brand Awareness:

  • Audience increased 86% since the start of the partnership
  • Social Interactions up 197%
  • Sessions driving to the website up 133%

‍Brand Campaign Development: Landing Page, Video, Paid Media

Go Merlo Video https://www.merlo.com/usa/en/gomerlo/ 

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What Our Clients Say

Real results from real partnerships. See how our strategic marketing approach helps clients align teams, build strong brands and grow their businesses.

Autumn Hauck, Director of Aftermarket Sales

“The HAVEN Mavens are on it! They are a smart group of women that thrive on helping companies make the work-life easier and more efficient. Our team is small and we needed help in sales, marketing, and customer service. We have been working together to implement a new CRM system and softphone program. Their team is quick to respond and always provides useful feedback. They are patient but hold our team accountable when it comes to executing against the plan. Couldn’t ask for a better company to work with through all of these implementations.”

Mitchell Dudas, Chief Financial Officer

"This year compared to last year, we've got a $37 million pipeline, which is our strongest to date. We've seen an 82% overall increase in our leads, 187% increase in our clicks from social media. So, these are real numbers that we can actually count on to drive our sales efforts, not just the fluff."

Tim McDonald, Co-Owner

"We've been with HAVEN for roughly about 4 months now and we've already seen some great results. We've had one viral video that's been over 300,000 views and they also helped us up our followers by 27%. If I was going to recommend them, yeah, flocking do it, bro."

Jennifer Brigman, VP Strategy & Operations

"I have worked with probably 40 marketing partners, and I can guarantee you this will be my last. If you're ready to truly get a return on investment, then the HAVEN Mavens are it."
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Sharon Sullivan, Owner & CEO

“I think they’re very creative and also fun. Right out of the gate, we were very impressed. We loved that her team was young and excited.
Our ability to communicate effectively was a pain point we were really looking for professional assistance with, and they leave nothing to chance. We’re never guessing about deadlines or deliverables, and the communication has been excellent.”

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