Case Studies

Elite Touch

Our team partnered with Elite Touch Cleaning to identify their audience and develop an annual communication plan to grow their customer base and nurture new leads with relevant content.

Challenge

With a desire to target new prospects, Elite Touch Cleaning needed stronger brand clarity and a marketing communication strategy to drive new business and cultivate leads. Their sales team also needed an easy and effective way to track new business through the lead lifecycle from prospecting to final invoicing. We partnered with Elite Touch Cleaning to identify their audience and develop an annual communication plan to grow their customer base and nurture new leads with relevant content

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Services
  • Positioning and Messaging
  • Annual Content Marketing Plan
  • Sales and Process Audit
  • Copywriting & Website Design
  • Monthly Managed Marketing Services
  • Hubspot Marketing
  • Hubspot Sales Hub
Solution

We hit the ground running with a communications charter workshop to determine their target personas and dig into their product offerings and industries. Following the communications charter, our team managed a new website build from copywriting to graphic design and site mapping. While building the website, our team audited Elite’s current sales and marketing operations to streamline their systems with Hubspot Marketing and Sales Hub. Our team migrated their sales process from Salesforce to Hubspot for program continuity and were able to clean their client lists for a fresh start and accurate reporting.  We documented their sales process through a series of meetings and set up custom deal stages in Hubspot, thus leading to better visibility for the sales team and President of Elite Touch.  Once the website was launched and the sales process was polished, we deployed an annual marketing plan to push relevant content to the personas that were defined in the communications charter. Since launching the new website and lead nurture content, Elite Touch has seen an increase in both appointments and lead engagement.

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Results

With our help, Elite Touch Cleaning Services has a reinvigorated website, clean customer database, well-defined sales pipelines and defined marketing channels which will help them nurture leads and close sales. Their sales team is set up for success to be able to track deals more accurately and create clear forecasts moving forward. The new HubSpot sales process allows transparency between President and sales team, increasing accountability and communication internally.

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What Our Clients Say

Real results from real partnerships. See how our strategic marketing approach helps clients align teams, build strong brands and grow their businesses.

Autumn Hauck, Director of Aftermarket Sales

“The HAVEN Mavens are on it! They are a smart group of women that thrive on helping companies make the work-life easier and more efficient. Our team is small and we needed help in sales, marketing, and customer service. We have been working together to implement a new CRM system and softphone program. Their team is quick to respond and always provides useful feedback. They are patient but hold our team accountable when it comes to executing against the plan. Couldn’t ask for a better company to work with through all of these implementations.”

Mitchell Dudas, Chief Financial Officer

"This year compared to last year, we've got a $37 million pipeline, which is our strongest to date. We've seen an 82% overall increase in our leads, 187% increase in our clicks from social media. So, these are real numbers that we can actually count on to drive our sales efforts, not just the fluff."

Tim McDonald, Co-Owner

"We've been with HAVEN for roughly about 4 months now and we've already seen some great results. We've had one viral video that's been over 300,000 views and they also helped us up our followers by 27%. If I was going to recommend them, yeah, flocking do it, bro."

Jennifer Brigman, VP Strategy & Operations

"I have worked with probably 40 marketing partners, and I can guarantee you this will be my last. If you're ready to truly get a return on investment, then the HAVEN Mavens are it."
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Sharon Sullivan, Owner & CEO

“I think they’re very creative and also fun. Right out of the gate, we were very impressed. We loved that her team was young and excited.
Our ability to communicate effectively was a pain point we were really looking for professional assistance with, and they leave nothing to chance. We’re never guessing about deadlines or deliverables, and the communication has been excellent.”

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