Over the course of a day, you subconsciously look at hundreds of event logos. From businesses you drive by on your commute, to the logo printed on your morning coffee, to the icon on your computer, you probably see some logos so often that you don’t even notice them anymore. At some point, you might even find yourself designing a …
If you want to create a brand for your community, but you don’t know where to begin, you’re in the right place! At Haven Creative, our primary expertise is in developing community brand platforms as brand marketing agency. Let’s start by defining what a brand is and is not. A brand is more than a logo or a tagline. It’s …
Social media is much more than a trend. It has become an essential part of the fabric of modern society. This is true on many levels, such as the way we socialize, the way we gain access to information and the way businesses connect with their communities. We often hear about the negative effects of social media, but how do these …
You’re posting consistent news on social media, tracking metrics and engaging with residents online, and yet you still hear the same feedback: “We’re not communicating enough!” It can be frustrating when you’re already pressed for time and are being asked to put even more content out to your community. We feel you, and we’re here to help with your local …
Welcome to the world of digital marketing! In order to stay relevant, not only do you create visual posts for multiple social media platforms, you also curate blog content, and the best part – everything you put out into the world must be quality, consistent, and original. While this may seem daunting, there are multiple user-friendly apps and shortcuts to …
Taglines or slogans are an important part of any community’s identity. It’s the easiest way for a resident or visitor to remember the town, especially if it’s quirky. As a marketing agency, we wanted to share with you the funniest slogans in the county. Gravity, Iowa Who says science can’t be fun? The welcome sign to Gravity, Iowa, proudly touts, “We’re down …
In 2015, the Town of Waxhaw hired Haven Creative to rebrand the town with a new color story, brand story, brand pillars, and logo designs. This included redesigning the town seal and major event logos to reflect the new brand standards. Below are the logos before and after the rebrand, and they prove how impactful updated brand standards can be …
Measuring brand awareness is like trying to bottle up perception and measure the volume. It’s extremely difficult. However, there are ways to effectively measure brand awareness if you know where to look. As a brand marketing agency, we are giving a list of metrics and tools we use at Haven Creative to measure brand awareness for our clients. SURVEYS + …
Congratulations to the Town of Waxhaw for winning Best Suburb in Charlotte! For over 20 years, Charlotte magazine has dedicated its May issue to the BEST of the BEST in Charlotte, BOB for short. The Best of the Best recognizes the city’s finest in food and drink, entertainment, shopping, arts and culture, and more. After the list is published, the magazine hosts an event to celebrate …
A professional logo design could cost you around $500-$15,000, but let’s get one thing straight — you don’t buy the 1-ply toilet paper for obvious reasons. The same goes for creating a brand for your business. You don’t want to just go for the cheapest logo deal when developing your brand because things can get, well, irritating. At Haven Creative, …