Teamwork

How Can I Stay on Brand During COVID-19?

The Japanese word for “crisis” is 危機 (“Kiki”). The first character (危) means “dangerous” while the second (機) means “opportunity”. That is what a crisis is after all. It is dangerous and scary, but it also represents an opportunity; it’s a chance for change and new beginnings. To communicate effectively in times of uncertainty,  it’s important to have a plan. …

Mask Together, Gaston

How to Use Federal Funding to Support COVID-19 Related Communications

Public Health Officials and Government Communications professionals have been working tirelessly to disseminate information to help slow and stop the spread of COVID-19 in their communities. Unfortunately, many residents have become tired of hearing repetitive COVID-19 related messaging. Now is the time to have a strategic communications campaign to help fight the fatigue. Your campaign should have through message testing, …

Feel-Good COVID-19 Social Media Campaigns

When stay at home orders began in response to the COVID-19 outbreak, communities sprinted to get out the key messaging and facts, and suddenly everyone was in information overload. In light of the overload, we pitched to one of our clients, Union County Government in North Carolina, that we needed to put the human angle at the forefront to put …

How to Upload Your Own Zoom Backgrounds

At Haven Creative, one of our core values is to “Have Fun.” While the introvert in all of us is rejoicing at the opportunity to socially distance ourselves from the world, the extrovert in all of us is itching for some interaction! Have no fear, my friends, we have a fun challenge for you. We’re all about a good social …

How to Keep Your Community Calm During the COVID-19 Outbreak

Over the last few days, the nation has been racing against time and the inevitability of human contact to contain the outbreak of COVID-19, known as Coronavirus, in the United States. Some communities have been impacted more strongly than others, reporting more and more new cases of Coronavirus every day, while other communities are bracing for the impact of their …

What Does a Brand Book Include?

Great marketing starts with a story. Do you have all of the chapters you need to tell your story? If not, you need a brand book! Branding is more than a logo or a tagline – it’s based on perception. Branding is the communication of values, characteristics, and unique attributes of your community or business – the complete story. Through strategic …

Why Community Event Logos Are Important

Summer events are right around the corner, and most communities are preparing for them in early Spring, if not earlier. If your community’s events have had the same logo design for several years, it might be time to consider rebranding them this year. In this episode of the Maven Minute, we dive into the reasons you should rebrand your community …

The Skim on Social Media Analytics

If you’ve spent a ton of time curating some super snarky, knee-slapping, punny social media content and are wondering why you aren’t getting any “likes,” you might be feeling like the gif on the left. We might be able to shed a little insight! The reason behind your digital unpopularity boils down to the ever-changing, unbelievably complicated metric, social media platforms …