How Gaston County Launched an Effective Evergreen Campaign During a Pandemic In the midst of the global pandemic, Gaston County Public information office had limited resources but needed to extend its reach to provide critical COVID-19 resources and information to high-risk populations in the county. Using available CARES funding, they turned to Haven Creative for additional marketing and communications support. …
Waxhaw, NC (January 22, 2021): Haven Creative Agency has received certification as a Woman-Owned, Historically Underutilized Business (HUB) firm with the State of North Carolina. The agency is listed in the Statewide Uniform Certification (SWUC) Program database. As a result of North Carolina’s Executive Order #150, the Historically Underutilized Business Program was established in April 20, 1999. The North Carolina …
‘Tis the season to be festive. And while the holiday season may look a little different this year, we still have plenty to do and celebrate. Why not celebrate in the communities we love so much? At the Haven, we are all about creating community and nothing feels more like a celebration of community than a holiday community-wide event. While …
Working remotely can strain company culture and complicate communications inside an organization if you don’t have a regular meeting routine. Since November is National Gratitude Month, we thought it was the perfect time to share our team’s daily gratitude practice with other organizations to improve their company culture. Gratitude is more than merely saying, “thank you.” Gratitude has the power …
The Japanese word for “crisis” is 危機 (“Kiki”). The first character (危) means “dangerous” while the second (機) means “opportunity”. That is what a crisis is after all. It is dangerous and scary, but it also represents an opportunity; it’s a chance for change and new beginnings. To communicate effectively in times of uncertainty, it’s important to have a plan. …
Public Health Officials and Government Communications professionals have been working tirelessly to disseminate information to help slow and stop the spread of COVID-19 in their communities. Unfortunately, many residents have become tired of hearing repetitive COVID-19 related messaging. Now is the time to have a strategic communications campaign to help fight the fatigue. Your campaign should have through message testing, …
Take a second to think about your community brand. What comes to mind when you imagine it? Maybe the logo or a community sign. You already know that we’ve got a lot more to say than that, so we’re going to answer the top five community branding questions. Every community already has a brand; it’s based on the perception that …
As communication professionals and leaders in our community, it’s our job to stay up to date on the news on a federal, state, county, and local level. In our state of North Carolina, stay-at-home orders are starting to be lifted in phases beginning on Friday, May 8th from the Coronavirus (COVID-19). We’ve been working with our community clients to create …
When stay at home orders began in response to the COVID-19 outbreak, communities sprinted to get out the key messaging and facts, and suddenly everyone was in information overload. In light of the overload, we pitched to one of our clients, Union County Government in North Carolina, that we needed to put the human angle at the forefront to put …
At Haven Creative, one of our core values is to “Have Fun.” While the introvert in all of us is rejoicing at the opportunity to socially distance ourselves from the world, the extrovert in all of us is itching for some interaction! Have no fear, my friends, we have a fun challenge for you. We’re all about a good social …