Public Health Officials and Government Communications professionals have been working tirelessly to disseminate information to help slow and stop the spread of COVID-19 in their communities. Unfortunately, many residents have become tired of hearing repetitive COVID-19 related messaging. Now is the time to have a strategic communications campaign to help fight the fatigue. Your campaign should have through message testing, …
Take a second to think about your community brand. What comes to mind when you imagine it? Maybe the logo or a community sign. You already know that we’ve got a lot more to say than that, so we’re going to answer the top five community branding questions. Every community already has a brand; it’s based on the perception that …
As communication professionals and leaders in our community, it’s our job to stay up to date on the news on a federal, state, county, and local level. In our state of North Carolina, stay-at-home orders are starting to be lifted in phases beginning on Friday, May 8th from the Coronavirus (COVID-19). We’ve been working with our community clients to create …
When stay at home orders began in response to the COVID-19 outbreak, communities sprinted to get out the key messaging and facts, and suddenly everyone was in information overload. In light of the overload, we pitched to one of our clients, Union County Government in North Carolina, that we needed to put the human angle at the forefront to put …
At Haven Creative, one of our core values is to “Have Fun.” While the introvert in all of us is rejoicing at the opportunity to socially distance ourselves from the world, the extrovert in all of us is itching for some interaction! Have no fear, my friends, we have a fun challenge for you. We’re all about a good social …
Over the last few days, the nation has been racing against time and the inevitability of human contact to contain the outbreak of COVID-19, known as Coronavirus, in the United States. Some communities have been impacted more strongly than others, reporting more and more new cases of Coronavirus every day, while other communities are bracing for the impact of their …
Great marketing starts with a story. Do you have all of the chapters you need to tell your story? If not, you need a brand book! Branding is more than a logo or a tagline – it’s based on perception. Branding is the communication of values, characteristics, and unique attributes of your community or business – the complete story. Through strategic …
Summer events are right around the corner, and most communities are preparing for them in early Spring, if not earlier. If your community’s events have had the same logo design for several years, it might be time to consider rebranding them this year. In this episode of the Maven Minute, we dive into the reasons you should rebrand your community …
If you’ve spent a ton of time curating some super snarky, knee-slapping, punny social media content and are wondering why you aren’t getting any “likes,” you might be feeling like the gif on the left. We might be able to shed a little insight! The reason behind your digital unpopularity boils down to the ever-changing, unbelievably complicated metric, social media platforms …
At Haven Creative, our mission is to, “make mavens of our peers and partners.” A maven is an expert or connoisseur. As marketing mavens, that means we are committed to sharing our expertise with you so that you can be a maven too! We are excited to launch our Maven Minute video series featuring your very own Mavens! Every other …