Measuring brand awareness is like trying to bottle up perception and measure the volume. It’s extremely difficult. However, there are ways to effectively measure brand awareness if you know where to look. As a brand marketing agency, we are giving a list of metrics and tools we use at Haven Creative to measure brand awareness for our clients. SURVEYS + …
Congratulations to the Town of Waxhaw for winning Best Suburb in Charlotte! For over 20 years, Charlotte magazine has dedicated its May issue to the BEST of the BEST in Charlotte, BOB for short. The Best of the Best recognizes the city’s finest in food and drink, entertainment, shopping, arts and culture, and more. After the list is published, the magazine hosts an event to celebrate …
A professional logo design could cost you around $500-$15,000, but let’s get one thing straight — you don’t buy the 1-ply toilet paper for obvious reasons. The same goes for creating a brand for your business. You don’t want to just go for the cheapest logo deal when developing your brand because things can get, well, irritating. At Haven Creative, …
Haven Creative recently won FIRST PLACE for the Town of Waxhaw event logo designs from the National Association for Government Communicators. We also won two, FIRST PLACE AWARDS from the North Carolina Council and City Communicators for the digital newsletter, Waxhaw Happenings and the Fire Department Recruitment Video. Haven Creative specializes in branding and communications for communities. We have worked with several municipalities providing logo design, content writing …
Community branding has become the new economic development. Greater than the value of financial incentives, giving your city/town/community a brand that represents it’s values and beliefs will ultimately attract others to it. Community branding defines neighborhoods, revitalizes districts, packs restaurants, and creates an economic buzz. A community must give it’s businesses the support they need beyond grand opening day. What …