There is a sales and marketing misnomer that “leads” will generate business growth, but they don’t. Leads are just data points. They are a metric – a number of people interested in your content – a click, a download, a phone call. They are just actions that by themselves, do not lead to sales. Every sale starts with a story …
Scroll, tweet, click, tap, swipe. Social media is an endless buffet of information. Brands are trying harder and harder to cut through the clutter and get our attention. Ads are following us, popping up, bouncing in and interrupting our favorite YouTube video mid-punchline. With information overload and an increase in online communities, we are connected more than ever to anyone …
Impressions, engagement, attributions, SEM, SE—OH my! There are so many marketing terms that navigating the BS can be difficult. If you don’t know what you are actually buying, how can you hold your marketing agency accountable? I’m going to unpack some “marketing agency mysteries” so that you, the client, can hold your agency accountable or avoid getting taken advantage of. …
Choosing the right marketing agency for your organization is as personal as online dating. Unfortunately, the vetting process doesn’t come with a detailed bio or a swipe right option! And choosing the wrong agency could mean thousands of dollars and time wasted on an agency that doesn’t have the enterprise or passion to fulfill your specific needs. Before you hire a …
Newsflash your employees don’t care about your company’s mission statement. Mission statements tend to be corporate marketing jargon meant to align a team with an action oriented one-liner. Some of the world’s best-known brands have some of the world’s worst mission statements. Consider Amazon’s: “to be the Earth’s most customer-centric company, where customers can find and discover anything they might …
Waxhaw, NC (January 22, 2021): Haven Creative Agency has received certification as a Woman-Owned, Historically Underutilized Business (HUB) firm with the State of North Carolina. The agency is listed in the Statewide Uniform Certification (SWUC) Program database. As a result of North Carolina’s Executive Order #150, the Historically Underutilized Business Program was established in April 20, 1999. The North Carolina …
‘Tis the season to be festive. And while the holiday season may look a little different this year, we still have plenty to do and celebrate. Why not celebrate in the communities we love so much? At the Haven, we are all about creating community and nothing feels more like a celebration of community than a holiday community-wide event. While …
Working remotely can strain company culture and complicate communications inside an organization if you don’t have a regular meeting routine. Since November is National Gratitude Month, we thought it was the perfect time to share our team’s daily gratitude practice with other organizations to improve their company culture. Gratitude is more than merely saying, “thank you.” Gratitude has the power …
The Japanese word for “crisis” is 危機 (“Kiki”). The first character (危) means “dangerous” while the second (機) means “opportunity”. That is what a crisis is after all. It is dangerous and scary, but it also represents an opportunity; it’s a chance for change and new beginnings. To communicate effectively in times of uncertainty, it’s important to have a plan. …